Do backlinks need to be related to search terms?

In order for a website to rank higher in search engine results pages (SERPs), they need to have high-quality backlinks. But what many people wonder is whether or not the backlinks need to be related to the site’s search terms.

The answer is no – there’s no requirement that backlinks be related to a site’s keywords or topics. However, it is generally recommended that websites focus on creating high-quality content that will naturally attract links from other reputable sites. This way, you won’t have to worry as much about whether or not your links are related specifically to your keywords – though including them where relevant can certainly help!

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